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HBS Working Knowledge: Your Company Strategy—in Pictures

HBS Working Knowledge: Your Company Strategy—in Pictures
Our approach—drawing a strategy canvas—is unique because it does three things in one picture. First, it shows the strategic profile of an industry by depicting very clearly the factors that affect competition among industry players, as well as those that might in the future. Second, it shows the strategic profile of current and potential competitors, identifying which factors they invest in strategically. Finally, our approach draws the company's strategic profile—or value curve—showing how it invests in the factors of competition and how it might invest in them in the future.

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