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HBS Working Knowledge: Why Managing Innovation is Like Theater

HBS Working Knowledge: Why Managing Innovation is Like Theater

"In the 21st century, it's a simple fact that you often don't know where you're going when you start a journey. A manager who needs to be handed a clear set of objectives or a process specification is only half a manager (and not the most important half). To know where you're going by the time you start, that's an amazing luxury and you probably can't afford it. Anyway, if you think you know where you're going, you're probably wrong. The need to innovate, to make midcourse corrections, and to adapt to changing conditions are the main features of a growing part of daily work."

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