HBS Working Knowledge: Happy Tales: The CEO as Storyteller
HBS Working Knowledge: Happy Tales: The CEO as StorytellerThere are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in... The other way to persuade people—and ultimately a much more powerful way—is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. In a story, you not only weave a lot of information into the telling but you also arouse your listener's emotions and energy.
Permalink | Tuesday, July 08, 2003
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