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HBS Working Knowledge: Crafting a Powerful Executive Summary

HBS Working Knowledge: Crafting a Powerful Executive Summary

"Responding to a request for proposals (RFP) is pretty straightforward. You describe your company's history, your product or service, its implementation schedule, and the support you'll provide. The one stumbling block is the one section that everyone will read: the executive summary. What is its purpose? If you answered, to summarize the proposal , think again."

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