HBS Working Knowledge: A Toolkit
HBS Working Knowledge: A Toolkit for Customer InnovationIn the course of studying product innovation across many industries, we have discovered that a number of companies have adopted an intriguing approach, which at first seems counterintuitive. Essentially, these companies have abandoned their efforts to understand exactly what products their customers want and have instead equipped them with tools to design and develop their own products, ranging from minor modifications to major new innovations.
Permalink | Wednesday, May 08, 2002
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