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Harvard Working Knowledge: The Secrets of Successful Idea People

Harvard Working Knowledge: The Secrets of Successful Idea People

"What idea practitioners share is more than the ability to get excited by an idea's potential. As they scan the horizon for new ideas to bring back to their companies, their finely honed sensibility for what it will take for an idea to overcome internal resistance serves as a filter. Only those ideas that pass this workability test get brought forward. At that point, the IP's skills as cheerleader, viral marketer, ambassador, battlefield tactician, and savvy political insider come to the fore."

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