GUUUI: Personas and the customer decision-making process
GUUUI: Personas and the customer decision-making process"With this case study I want to show how our team used the concept of personas - fictional, representative user archetypes - and the customer decision-making process model in a project, in order to capture the nature of customers and their needs and concerns as they progress through the customer decision-making process."
personas, decision-making Add tag Permalink | Thursday, July 03, 2003
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