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Grokdotcom: Why Copywriting Online Is

Grokdotcom: Why Copywriting Online Is Different
You're doing your online thing, writing copy you think is captisuasive, but I'm seeing a heck of a lot of stuff that reads like this: "The blankety-blank is the true essence of a high-performance blankety-blank, delivering sizzling blankety-blank in an absolutely refined way. It's a paradigm shift with profound implications for blankety-blank." Trouble is, your online visitors are 'speaking' very differently. Try this eye-opening exercise: Find a product or service that has user newsgroups, message boards or list-serves and compare how that company talks (pay a call on its website) to how its customers talk.

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