Google is good but it’s not God
Gerry McGovern nails with this piece:
"Almost every search result in the first page of search results for practically every important search has worked really hard to get into that first page. The owners of these websites have worked hard to make their content search friendly. They have worked hard to make their metadata search friendly. They have worked hard to get as many links as possible, knowing that every link increases their search rankings.
Having good search does not mean you shouldn’t have a good classification and navigation. In fact, a good classification will make for even better search results. Search and navigation are interdependent in many ways. People often use search to jump a couple of levels down into a website. Then, they like to navigate."
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