Google enhances search results to include page sections in snippets
Google announced yesterday that they’ve enhanced their search results page to include page sections of long pages in the snippets area. Here is an example they’ve given.
The rationale is that we can do directly to a section in the page if that’s what we’re interested in. That’s a nice idea—it’s an attempt at auto-indexing the page using page sections. It provides more information on the page, assuming that the page sections are labeled properly.
But what’s really interesting that is the fact that this is another opportunity to reveal sequence, like in a table of contents. Showing a sequence in a page really gets to the guts of what the page is all about. Google already shows a sitemap in the search results, which gets to what a site is all about.
Now the only thing Google needs to figure out is how to reveal sequence across pages and sites. So for example, if I were to search for “diabetes” then I should get a sequence that links to different pages and sites and the sequence includes what is diabetes to treatments to living with a diabetic to home remedies. Guess that was what the Knol was supposed to do.
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