Good Experience: Interview: Peter Coughlan, IDEOGood Experience: Interview: Peter Coughlan, IDEO
"We took IDEO's core process, and added new tools and methods to help instigate organizational change. Our high-level operating theory is, engage with the client, do a design project together. Use what you've learned from that to learn about the organization. Then redesign the *organization* to meet this offering you've created. So - design the offering first, then design the organization to successfully deliver that offering."
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