Gilly Salmon: Hearts, Minds and
Gilly Salmon: Hearts, Minds and Screens:Taming the FutureThere is an interesting paradox emerging in understanding the need for educational experiences in the 21st Century. Previously we had a sense of audience, perhaps more recently of market segments. However one impact of the Internet is that neatly packaged target markets do not present themselves. Passions for and uses of technologies grow in a way that has little to do with demographics . This may mean that the flexibility provided by the e-moderators becomes especially important and the new meaning of access to educational products and services may be quite individual (i.e. Do I want this? Do I need this?). ‘Middle men’ are largely cut out – putting into question the growth of agencies and brokerages.
Permalink | Thursday, March 28, 2002
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