Gerry McGovern: Why organizations think of web content like they think of invoicesGerry McGovern: Why organizations think of web content like they think of invoices
"The fundamental difference between print content and web content is that web content has the potential to be much more action-oriented. Talk to most managers and they see content as a task that takes them away from their 'real' work. Once written, most content gets left on the shelf.
The modern manager needs to see content as part of their real work. It is no longer the record of work done. The Web is important and content is where the action is."
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