Gerry McGovern: The myth of
Gerry McGovern: The myth of interactivity on the InternetWords like 'interactivity' and 'community' have been hugely abused and devalued over the last eight years. Nobody would call a group of people in a nightclub a community. However, to some, all you have to do is set up a discussion forum and you have an online community.
If you turn a page in a magazine or book, that doesn't exactly qualify as interactivity. Yet, if you click a link on the Web, many feel you are participating in an interactive activity. The reality is, of course, that the Web is very often the antithesis of interactivity and community.
Permalink | Thursday, March 21, 2002
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