Gerry McGovern: Metadata is essential web writing skillGerry McGovern: Metadata is essential web writing skill
"Metadata gives your content context. Content that does not have effective metadata is not web content. It is sloppy, next-to-useless print content that has been unprofessionally published on the Web. If you don't have time to publish professional metadata for your content, you shouldn't be allowed to publish anything on a website."
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