Gerry McGovern: Measuring the value of your content
Gerry McGovern: Measuring the value of your contentHowever, it is not enough to measure how much new knowledge your audience has acquired. The critical measure is how more likely people are to act. A simple question you could ask people after a presentation is:
How more likely are you to buy Product X after this presentation?
A Lot Less Likely Less Likely No More Likely More Likely A Lot More Likely
Permalink | Friday, November 08, 2002
Page 1 of 1 pages