Gerry McGovern: Design for StupidGerry McGovern: Design for Stupid People
The days of the Web as a frontier for pioneers are over. In a growing number of countries, the Web reflects the society at large. Ebay, AOL and Yahoo have long designed websites that are simple and easy-to-use. Web design needs to focus on ordinary people who are relatively unfamiliar with the Internet. Simplicity of design is the number one characteristic of website design that works.
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