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Gerry McGovern: Demystifying content management

Gerry McGovern: Demystifying content management
In consulting, they say that the margin is in the mystery. Ironically, some managers prefer mystery to simplicity. If it sounds complex, many will pay more than if it sounds simple. Content management is a bubbling vat of hyperbole. It's time for some simple language.

Permalink | Monday, July 08, 2002

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