Gerry McGovern: Building successful brands on the Web
Gerry McGovern: Building successful brands on the Web"A web brand—a brand that exists primarily on the Web—is concerned with helping people do things. It is, first and foremost, functional. Every time a reader succeeds in carrying out a task on the website, the brand's reputation is enhanced. Every time a reader is frustrated by the website, the brand's reputation is diminished."
Permalink | Monday, February 17, 2003
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