From Push to Pull
John Hagel discusses his new article for the McKinsey Quarterly - “Push to Pull – The Next Frontier of Innovation”. Co-authored with John Seely Brown, this article focuses on the developments similar to Web 2.0.“Over the past century, institutions have been perfecting highly efficient approaches to mobilizing resources. These approaches may vary in their details, but they share a common foundation. They are all designed to 'push' resources in advance to areas of highest anticipated need. In the past decade, we have seen early signs of a new model for mobilizing resources. Rather than 'push', this new approach focuses on 'pull' – creating platforms that help people to reach out, find and access appropriate resources when the need arises.”
Permalink | Wednesday, October 19, 2005
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