Fortune: Looking for Intelligence in Ice Cream
Fortune: Looking for Intelligence in Ice Cream"Ben & Jerry's may cultivate a down-home image, but as a unit of $47-billion-a-year Unilever, it depends just as heavily on the stats for its success. And to get those figures, it relies on so-called business intelligence, or BI, software: a plain-vanilla name for programs that crunch huge quantities of data in search of trends, problems, or new business opportunities."
Permalink | Tuesday, March 04, 2003
Page 1 of 1 pages