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Forrester Research: Taking Web Sites Beyond Useful And Usable

Forrester Research extends useful and usable website metrics to include desirable:

"[M]any Web sites make users struggle to complete simple goals, have little to no emotional punch, and fail to embrace the diversity of consumers' wants and needs. To make matters worse, today's Web organizations must often backburner projects that would improve their sites' desirability factor in order to fix more pressing problems. As a result, the topic of desirability largely remains a mystery in the user experience community. We've explored three tactics for creating desirable online experiences: 1) providing engaging content and functionality, 2) focusing on aesthetics, and 3) incorporating elements of game design."

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