Financial Times: Man the lifeboats
Financial Times: Man the lifeboats - in a laboratoryUnderstanding how people learn is a fixation at Ultralab. Elsewhere, internet developments have been hijacked by at least two bad ideas. One is that the key to success is building IT infrastructure, and the second that it is about delivering content. "It should be about asking, 'What will people be able to do that's delightful?' " All Ultralab's projects are about creative excitement online.
Permalink | Wednesday, November 21, 2001
Page 1 of 1 pages