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Fast Company: Innovation Now

Fast Company: Innovation Now
Gary Hamel: "The problem isn't that companies are wrong to worry about efficiency. The problem is that companies aren't imaginative in the ways that they worry about efficiency. So fine, let's get back to basics. But if you want to outperform your lackluster peers, you're going to have to bring more than basic thinking to the basics. You're going to have to bring radical thinking to the basics."

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