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Fast Company: How to Design the Perfect Product

Fast Company: How to Design the Perfect Product
Vogel is a professor of design. With Jonathan Cagan, a mechanical-engineering professor at the university, he teaches a course in product development. The two academics research and consult on the subject of new product design for such companies as Ford Motor, Motorola, and Whirlpool. This is what they've learned so far: Companies don't do a very good job of developing new products.

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