Fast Company: Down the Up
Fast Company: Down the Up StaircaseA British TV series invites CEOs to leave their offices, head to the front lines, and find out what's going on at their companies. The results are eye-opening -- and millions are watching...
[M]ost executives are worried about climbing to the top of the ladder. But with his hit series Back to the Floor, he persuades CEOs to do just the opposite, dispatching them to the bottom rung of their organizations to spend a week as trash collectors, paramedics, baggage handlers, or waiters. The goal: to find out what's really going on at their companies and make them better.
Permalink | Thursday, February 21, 2002
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