Fast Company: Desire: Connecting With What Customers Want
Fast Company: Desire: Connecting With What Customers WantThere's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Here are five answers:
1) Let's get metaphysical. When it comes to what people want and how people buy, it really is all in your head.
2) Those voices in your head? They're loud -- and getting louder.
3) Peace of mind has become the ultimate consumer good. Which means that marketers must become healers.
4) Besides peace of mind, people desire a sense of importance. In a world where everybody knows too much, everybody wants to matter.
5) There's one way to navigate in a world of too much choice: Choose someone to choose for you.
Permalink | Friday, January 24, 2003
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