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Fads vs Business Value: Knowledge Management & Enterprise 2.0

Oliver Marks cautions on using the 2.0 prefix as another way to bottle old wine—for example, KM before and Enterprise 2.0 now.

Like the vast amount of blogs, there’s now a glut of content online with mostly nothing new to say (with honorable exceptions of course) on the topic of using web 2.0 technologies in business, the wonder of Twitter and on and on, in slide format. It’s far from clear who most of this material is aimed at - like the CD Roms ten years ago not many people actually look at this stuff unless there’s a compelling reason to.

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