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Extreme User Research

Daniel Lafreniere writes about talking to surrogate users about information needs and desires. Don't forget to read the comments section. They put the article in perspective.

"Doing user research doesn’t have to be tedious and cost lots of money. In many cases, you should be able to do it in a few days, even a few hours, depending of the scope your project. The main idea behind extreme user research is that instead of going for the real users, we go for surrogate users. Those are the ones within a company who talk directly to the customers. We want to talk to the people who talk to the people."

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