Everyone’s an Editor as Wiki Fever Spreads to Shopping Sites
NY Times reports on yet another world-wide craze: wikification. Now, shopping sites are trying using the sense-and-respond model of the new Web to learn if people are going to adopt it or not.
"Millions of people have lent their wisdom — or their perceived wisdom, at least — to Wikipedia's online articles, helping to make it one of the more talked-about Web sites in recent years. Now Amazon.com and the people who built the online advertising pioneer DoubleClick are hoping millions more will wax authoritative about toasters, fondue pots and lawn mowers."
Permalink | Monday, April 24, 2006
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