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Etienne Wenger on Communities of Practice:Engagement, Identity & Innovation

A very interesting commentary on CoPs by Wenger. I particularly like his notion following stories to determine the ROI of a CoP effort: "In terms of revenue generation, if you want to understand the value of a community, you have to follow the story of the knowledge that is generated. Through a mix of formal interviews and testimonies, you have to engage the practitioners in telling you the story of how the activities of the community have translated into new and better performance. When you do that, most communities come up with very good ROI."

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