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EMS: Adventures In X-treme Web 2.0

Optimize magazine has an article on how speciality retailer Eastern Mountain Sports (EMS) is using Web 2.0 tools to boost capability.

We use RSS feeds to report on exceptions and alert users when certain operational metrics are out of tolerance range. And we're experimenting with wikis as a way to test hypotheses and spread new ideas across the organization. In short, Web 2.0 technologies are starting to influence our overall business intelligence (BI) strategy.

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