Educating the Client on IA
Keith LaFerriere has a written an article on educating the client on Information Architecture. He dedicates a large part of the article on the client involvement in various stages of IA. I like his definition of IA:
"I often tell clients that IA establishes the baseline, or foundation, for a solid site structure. It helps create the traffic patterns and navigational routes that get the customer from A to B in language that is helpful and easy to understand. In fact, IA is the first step in meeting customer goals and can therefore increase brand awareness and product or service sales."
Add tag Permalink | Friday, December 05, 2008
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