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EContent: Thinking Locally to Communicate Globally: Delivering Content to the World

EContent: Thinking Locally to Communicate Globally: Delivering Content to the World
"So, although globalization and localization projects can be expensive, complex undertakings, the good news is that global success is possible even for companies with limited resources, if they just pay more attention to the words and images they use on a site in order to facilitate a more global understanding of econtent."

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