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Economic Times: Knowledge management: the new mantra

Economic Times: Knowledge management: the new mantra
"As the traditional competitive differentiators have increasingly got commoditized, it has become clear that the effective use of knowledge is a key capability for ensuring corporate success. Thus, many progressive Indian companies have recognized the need to manage organizational knowledge formally so as to extract the best business advantage from it. In addition, as a part of their efforts to build an internationally-recognized brand, Indian companies have begun to realize the need to place explicit focus on thought leadership."

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