Donation Usability: Increasing Online Giving to Non-Profits and Charities
Jakob Nielsen's new piece tackles donation usability. I'm not surprised at his findings. We found similar themes when we did the redesign for the National University of Singapore Giving website. We found that there was a need to inform donors on why their gifts were needed and how they will be used (the LEARN section). Also we found that there was a need to pay-back in kind by honouring donors (the HONOUR section). It goes without saying the the DONATE section had to be without flaws. So glad to know that the findings are similar across continents.
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