Do you manage a website or a warehouse?
Good bit of advice from Gerry McGovern on treating content as an asset: "Quality metadata, classification, navigation, and layout are crucial to the success of your content. The people you are trying to reach, whether they are staff, consumers, citizens or students, are being asked to spend their most valuable resource on your website: their time. Waste so much as a second of this highly impatient reader and you risk losing them."Permalink | Monday, November 15, 2004
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