Design’s New Frontier
A look at how design research is helping companies worldwide with coming up with a more emphatic strategic focus. And most of this centers around 'unframed problem solving' -- the process of doing research to uncover solutions rather than have a solution in mind and research how to go about doing it. "With the 'unframed problem solving' approach, challenges are acknowledged as fuzzy situations so solution paths are not known in advance. The design agency takes part in the identification of the challenges, and the solution can take any shape or form, both physical and immaterial."Permalink | Wednesday, December 01, 2004
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