Design for Community: Killing theDesign for Community: Killing the biggest myth of web design
If web writers and content managers could stop coddling their readers for a moment and challenge, engage, and interact with them instead, maybe people might just start scrolling, clicking, and, yes, reading their content. After all, if you stand in front of a room and tell everyone that no one reads what you write online, maybe the problem isn't with the users or the medium. Maybe you're just not saying anything interesting.
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