Demystifying Data Analysis
A good article by Rachel Hinman on a process to take you through field research.
I usually wiki my notes from an interview. This gives my team an opportunity to review the notes and add in any missing pieces or new insights. Next, I go through the notes and highlight the ones that matter to the project. Then I collect all the highlights and present them with supporting notes. But I like the 'Emerging Insights' theme that Hinman uses to present her findings. It makes the presentation more direct and appealing.
Permalink | Monday, September 17, 2007
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