Decoding Value
This is a nice article detailing how people at different levels in organizations view ROI or any metric for that matter: "If your target organization that you want to communicate value to is a megacorporation, you may never communicate directly with the CEO or CFO, but the management layers you work with often do. You need to be able to communicate directly to your immediate audience. You also need to help the audience communicate value with the next level and up."Permalink | Wednesday, June 30, 2004
Page 1 of 1 pages