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Darwin: Are You Looking in All the Wrong Places?

Darwin: Are You Looking in All the Wrong Places?

"It does a large corporation little good to work in different industries if it cannot move and recombine the ideas, objects and people it finds in one that might be valuable in another. Sure, top-level executives can back different divisions like so many racehorses, but the synergies available from such a diverse set of experiences are often lost in the process. By the same token, a company's employees can share everything they know with one another, but if all they know are the same customers, the same products and the same manufacturing practices, then those interactions lose much of their value. In these cases, a strong organizational memory can be a detriment because it traps firms in the past."

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