Creative Business: The internet’s wayCreative Business: The internet's way forward
The applications that have really worked on the internet are tools that allow people to do something for themselves, often through peer-to-peer communication, networking and transactions: e-mail, file sharing programmes like Napster, bulletin boards, mass open auctions. Destination websites are generally still passive experiences, which allow people to search for and download content. The successful internet sites of the near future will be participation sites that provoke people and empower them with tools to do something with the material, often in collaboration with others.
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