Contentious: Strong Finish: Writing Effective ConclusionsContentious: Strong Finish: Writing Effective Conclusions
"In order to make things happen, people must read your document and thendo something with your information. For instance, they might use your document in making decisions, forming opinions, or influencing the opinions and decisions of others. They may follow your instructions to complete a task or assess a situation or option. They may alter their priorities. They may recognize new opportunities, problems, or risks. And so on. The "...and then do something" part is where your document's conclusion comes in. Your conclusion should move readers from information to action."
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