Content Templates to the Rescue
"One tool I’ve found extremely helpful whenever more than a handful of people will touch the content on a new site is the content template. A content template is a simple document that serves two purposes: it’s a paragraph-level companion to your website’s wireframes (or other IA blueprints), and it’s a simple, effective means of getting useful information from your experts to your writers. (It is not the same thing as an HTML template you feed to your content management system.)"
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