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Content Strategy for the Web: Why You Must Do a Content Audit

This is a sample chapter from Kristina Halvorson's upcoming book, Content Strategy. In this chapter Kristina discusses the value of doing an content audit.
"Do not—repeat, DO NOT—skip the content audit. This process is not just about listing URLs and page titles. It can provide an extraordinary amount of useful, enlightening information that’s surprisingly valuable, especially when you’re fighting for project support and funding."

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