Competitive Analysis: Understanding the Market Context
This is a nice article on how to go about doing a competitive analysis when designing websites. However, I do agree with the comments that a sample document would do us good to see an actual deliverable.
Competitive analysis, as the name implies, is an exploration of the companies in a given industry sector or market niche that are competing with your company’s products or services for market share. The analysis may be an in-depth exploration of the top five competitors, or a larger number of competitors could be examined (typically with less depth in the analysis). In most cases, the client will have identified the target competitors for you.
Permalink | Wednesday, March 01, 2006
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