CMS Watch: Structured Content: What’s in it for writers?
CMS Watch: Structured Content: What's in it for Writers?Problem: Everyone has heard (or experienced) stories of CMS or knowledge management initiatives that did not work because content contributors refused to use the tools deployed or were unwilling or unable to supply content in the format required. The conclusion often reached is that writers cannot give up their WYSIWYG tools and that any attempt to make them do so is doomed to failure.
Solution: If a writer sees that by providing a piece of information in a highly structured and controlled format they can avoid having to search for that information across a whole set of documents whenever the information changes, then they have the motivation, feedback, and context to produce accurate highly structured information.
Permalink | Thursday, November 21, 2002
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