ClickZ: The Power of theClickZ: The Power of the First Person
Perhaps we're missing something. Perhaps the Web is the one place where the first-person singular is absolutely appropriate. How come? Because the network of the Web is made up of hundreds of millions of individuals who email, chat, discuss, and share in the first person. People online connect with one another on an individual basis far more frequently than they buy at online stores. The Web is a fabric of individuals above all else, not a mall.
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