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CHI Place: Personas: Exploring the

CHI Place: Personas: Exploring the Real Benefits of Imaginary People
A persona is a concrete representation of a target user of a product; an imaginary person derived from user research and described in rich detail... Personas allow teams to create a shared vocabulary regarding users. Creating individuals with names, jobs and personalities allows for a common vocabulary that alleviates the frustration of referring to the ambiguous user of a product.

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